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Link Light Rail

BRAND IDENTITY  |  ENVIRONMENTAL DESIGN

Link Light Rail, Seattle’s rapid transit rail system, originally opened in July of 2009, serving 13 stops between Seattle-Tacoma International Airport, and downtown Seattle. In May of 2016, Link expanded with two new stations in Capitol Hill and the University of Washington.

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BRAND POSITION

For commuters and Puget Sound residents, Link is the transportation choice that elevates economic and cultural opportunities and provides a sustainable path for our growing region.

BRAND CHARACTER

EFFICIENT  //  We get you there faster, cheaper, and with fewer carbon emissions.

COMMITTED  //  We are committed to providing a sustainable form of transportation for our growing region.

VIBRANT  //  We reflect the city we serve, and strive to connect individuals and communities.

BRAND PROMISE

Our mission is to bring you closer — to friends, to family, to your city — and help make your journey effortless and enjoyable. That’s why we keep the Sound moving by providing safe, efficient, and affordable transportation for all. 

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STATION ICONS

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KIOSKS + TICKETS

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ENVIRONMENTAL DESIGN

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