Create a brand identity and advertising campaign that highlights the handmade aesthetic of the festival and appeals to a young, creative, urban audience.
I created a set of characters from vintage photos that I embellished with hand drawn elements and bold colors. Using these characters I created a series of print and web ads, a promotional video, and a selection of merchandise that embody the fun, vibrant nature of the film festival.
Concept, Branding, Logo Design, Animation, Layout
Photoshop, Illustrator, After Effects
To make the logo look as if it were really created by hand, I started by physically cutting the letters SAFF out of a piece of paper, and then vectorized the result. The primary logo is blue and white on black, with the option of a secondary logo in either magenta or teal. I also created several variations of the logo to allow for instances when it needs to appear on a white background, or in black and white. In addition, I created a simplified version for when the logo needs to appear at a smaller scale.